As I was deep cleaning my closet this New Years, I found an old pair of jeans from high school that I was going to sell. These were buried with other clothes I already listed on Poshmark. For years, they had been sitting in a suitcase, while I was in college. My cousin gave them to me for Christmas, but they were too loose and bulky for me back then. Over four years later, I rediscovered them to find that I have finally grown into them.
These were my first pair of Cheap Mondays, so I was hit with a buttload of nostalgia. My first instinct was to stalk them on Instagram to catch up on what’s new. All I saw was a blank white page with the bio, “R.I.P. Cheap Monday 2004-2019.” Just as I was reminded of an old favorite, I learned that it will be discontinued within the same year.
Although the jeans didn’t fit, at first, this introduced me to a badass lifestyle brand. I was really infatuated by the company’s bold and edgy branding. Even its farewell is cheeky and is consistent with who they are. Just take a look at its last marketing video and what’s left of its website, to see what I mean.
Cheap Monday is a Swedish company that actually began as a thrift store. It didn’t start selling jeans until March 10, 2004, which also happened to be my birthday. I had just turned 10, so Cheap Monday was completely out of my radar. H&M then purchased the label in 2008 and turned it into a wholesale business. Many reputable retailers, like Asos, Urban Outfitters, and Opening Ceremony, carried its denim. It initially focused on a niche of skinny jeans, but later expanded to other clothes and accessories. Over the years, wholesaling proved to be difficult and Cheap Monday’s sales exceedingly plummeted. This has forced the brand to close all of its stores and wholesale accounts by June.
I made my first and last real Cheap Monday purchase this week. I’ve owned four pairs of Cheap Mondays, but three had been thrifted. The skull logo is very hard to miss, even at overflowing thrift stores. The ones I’m wearing are mid-rise, medium washed, and straight-legged. I normally go for a skinny fit, so I always roll these up. Otherwise, they look really crinkly at the bottom. Unlike some of my other jeans, I never have to worry about readjusting these. It also has oversized pockets that can fit the largest of wallets and smartphones.
For many years, Cheap Monday was my premium choice for denim. I rarely have luck shopping for jeans, so I have yet to find that holy grail brand. If you have suggestions for petite, skinny girls, like me, do list them below. Your girl likes her jeans skinny, stretchy, and high-waisted.
+ Lipstick | MAC’s Heroine
+ Earrings | Old Navy
+ Backpack | Wilson’s Leather (Poshmark)
+ Scarf | gift
+ T-Shirt | Mudd (Mervyn’s)
+ Jeans | Cheap Monday (Opening Ceremony)
+ Belt | YesStyle
+ Boots | Dr. Martens (Wasteland)
Photography | Adam Redfield